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These are the 6 trends that will define online retail this year



Crystal Cox / Business InsiderSpeaking at Business Insider’s IGNITION Defining Retail event, Geoff Ramsey, co-founder and chief evangelist of eMarketer, said to look out for six major online shopping trends in 2020 – including the rise of mobile commerce, frictionless shopping, and decreased shipping times. “Mobile is by far the fastest-growing retail commerce channel,” he said. “Those phones are really active buying machines.”Sign up for Business Insider’s retail newsletter, The Drive-Thru, to get more stories like this in your inbox.Visit Business Insider’s homepage for more stories.2020 is anticipated to be a transformative year for e-commerce. Speaking at Business Insider’s IGNITION: Defining Retail event on Tuesday, Geoff Ramsey, co-founder and chief evangelist of eMarketer, shared six



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